What Consumers Should Do?
For change to occur, people need to unite and demand change. Adidas and many other brands are multinational brands that would benefit from their consumers. If their consumers threathen and target them, there would be a demand for change. Consumers need to know the damages Adidas does with their demand for child labor laws, Terrible working conditions, wages and low environment laws. Consumers should research were their Adidas products are being produced and do some research on their working conditions. Consumers dont read the company's CSR report. Research would not hurt to know were your products are being produced and if effects people. Subcontracting does not only hurt internationally, but nationally. Many americans loose their jobs due to subcontracting as the Rank and File Union suggested. Consumers have a huge role on Adidas. If consumers plan and stop consuming Adidas products, Adidas would be force to make a change in order to continue to make profit because that is their responsibility as a multinational company.
What should Adidas Do?
Adidas has had some improvement over the years and now provides the list of subcontractors international. The list is updated yearly and is kept publically. The Adidas group states that they try to mantain a Group-wide compliance data management system. The Fair Factories clearinghouse and achieve greater supply chain transparency. Adidas has been target over their years about sweatshops, and as a result, Adidas regularly updates and post a global supplier factory list and licensee factory list which we regularly update. Although Adidas profit motive is to cut cost to make profit, Adidas has to meet the needs of the consumers and workers. Although sweatshops still remain around the globe, Adidas has to eliminate in order to be a respected dominate brand but still find a way to make profit.